Effective Business Communication for Public - myassignmenthelp

Question: Discuss about theEffective Business Communication for Public. Answer: Introduction This report deals with the company that has been provided in the case study, which operates on a multinational level and caters to a million customers on a global manner. The company faces problem in its communication pattern, which is causing a problem in handling the employees in an efficient manner. The report contains examples of successful organizations that have effective methods of communication, which has helped the companies in keeping the employees motivated and engaged within the line of production. The strategies have also been provided, which will help the company that is provided in the case study to maintain a healthy pattern of communication with the employees. The communication needs to be effective in nature in any organization, as it helps in building the morale of the employees and engages them in a better way within the organization. Failing in doing so might increase the chances of hampering the relationship with the employees, as it may lead to misunderstandings and breaking of trust within the organization. Ineffective communication may lead to the failure of the strategies that the company wants to adopt within its organizational culture (Jin, Liu Austin, 2014). Successful Organizations Multinational organizations like Zappos who are renowned for their business of selling shoes on the internet have a better culture within the company, as the employees who are newly hired within the organization has to undergo a training period following which the employees are offered $2000 if they quit the job during the training period. This helps the company in engaging the employees within the system in a better manner. The budget of the company is made in a way that will help in building up the team and promote culture within the organization. the communication within the organization is flat in nature, which helps the employees in interacting with the managers in a better manner (Cardon Marshall, 2015). The organizational culture within Zappos helps the employees to be happy and remain committed towards the work so that it helps them in increasing their level of productivity. Another famous organization, Google also has an effective pattern of communication within the organization. The employees are provided with free trips and financial bonuses that help them in being engaged within the organization. The headquarters of the organization is designed in such a way so that it can house the departments in different parts. This helps the employees of the departments to interact in a better manner with their colleagues, which helps in producing better quality of products and services (Eisenberg, Goodall Jr Trethewey, 2013). Facebook as well have a proper pattern of communication within their organization that helps the employees in communicating openly with the managers and the senior management, which helps in the growth and provides learning benefits to the employees. The company has different conference rooms in various buildings, which helps the employees in communicating in a free manner. The company promotes a organizational culture that is flatter in nature so that it helps in promoting equality among the employees (Austin Pinkleton, 2015). Strategies that needs to be Adopted by the Company The strategies that the company needs to adopt in the given case study that will help in communicating in a better way within the organization are that they need to maintain an open communication method so that the employees can provide better feedbacks and ideas to the managers. This will help the company in achieving success at all their endeavors (Tourish, 2014). The inclusive network of communication strategy helps the employees to feel that they are part of the decision body, which will help in affecting the daily activities of the employees. The organization does not need to maintain a secretive type of communication pattern that may involve the top management, which results in the loss of opportunities that may build up within the organization. The involvement of the employees will play a crucial factor that will affect the success and the satisfaction of the employees (Christensen Cornelissen, 2013). The organization needs to develop the cultural communication so that it can help in help in achieving the results within the organization. Since, the organization deals with international and local clients, the company deals with lot of employees. The communication pattern within the organization needs to be diverse so that the employees can communicate with each other in a better manner. This will help the company in achieving the results, as the employees will be able to serve better within the organization (Cornelissen Cornelissen, 2017). The organization needs to adopt multiple channels so that the messages of the organization can be transferred in an efficient manner, which will help in transferring the messages effectively. The effective channels of communication that the company might use to transmit the messages are the conversations that can be held with the employees on a face-to-face manner along with the interaction that needs to be conducted via phone calls and faxes (Ulmer, Sellnow Seeger, 2013). The organization needs to communicate the messages to all the departments so that it can help the employees in getting important information about the delivery or receiving the products from other departments. The employees will be able to get prior information about the delivery package, which will help in increasing the efficiency of the employees so that the goods or the products can be delivered by the company in an appropriate manner (Mishra, Boynton Mishra, 2014). These methods of communication can help the company in building better relationship with the employees so that they can work in an efficient manner and stay committed towards the organization. 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